A Beginner’s Guide To Making A Video For Your Business

By Islandmoss Productions |

Corporate Video Production

If you’re aiming to create a spectacular video for your enterprise, it’s essential to work with a professional. Consequently, an experienced videographer will know the best way to get your message across clearly and concisely to promote your company.

However, to create a successful video, you’ll need to have a good idea of what you want to make. It will ensure that the pre-production and post-production phases go smoothly.

So, to help you prepare properly, Islandmoss Productions has put together a beginner’s guide to making a video for your business. Through this guide, you will understand what goes into making a short and engaging video. 

Getting Started

Answer the following ten questions:

  • Who is your audience?
  • What is your message?
  • When and where do you want to showcase your video? 
  • How do you want your video to look? 
  • Do you want to use original or archival footage? 
  • Do you want to use photos? 
  • Do you want to add a voice over for narration? 
  • Do you need to conduct interviews? 
  • What about music in the background? 
  • And most importantly, what is your budget? 

Next Steps

Consult the professionals: Many people say they can produce a video, but you want a company that is tried, and tested with years of creating happy customers behind them. Therefore, ensure that you do thorough research and get recommendations about reputable production companies from close associates.

Set up a meeting: Once you have selected a video production company, it’s time to arrange an appointment to discuss the storyboard. The firm will guide you through the process and ask essential questions, so make sure you come prepared, (read the above ten questions again). After evaluating your wish list, they will tell you if your vision is possible based on your budget. 

Lights, camera, action: Once you have a script in place, don’t change it halfway through the production, as any shooting that needs to get redone or re-edited will soon prove expensive. 

Location, location, location: If you have several days of shooting ahead of you, ensure that everything gets booked and is ready to go before the camera crew rolls up. Make sure that there is a suitable place to unload equipment. Besides, if you’re doing interviews, find a quiet, undisturbed area unless the production requires the location’s noise. 

Efficient Editing: When you reach the editing stage, confirm that your editor has all the footage, music, names, and titles needed to complete the project. If the editor has to be continually asking for images or font types, this creates delays and costs more money. 

Advice From The Pros

Trust your crew: You have already vetted the video production company and found them to be experienced and capable, so have faith that they will do a stellar job.

Be flexible: Sometimes, during pre and post-production, you can face unexpected challenges. It makes hiring a professional firm vital as they will know the best way to solve the issue quickly and cost-effectively. 

At Islandmoss Productions, our goal is to exceed your expectations. As the go-to experts in Ottawa, ON, for video production, you can feel confident about creating a captivating film with us. 

We specialize in corporate videos, documentaries, and music and serve clients across Ottawa, Brockville, and Perth. Visit our website to learn more or contact Islandmoss Productions today.