Five Tips To Help You Make An Engaging Video

By Islandmoss Productions |

Corporate Video Production

With videos making up for more than 80% of internet traffic, video content has grown to be one of the most popular marketing tools. Its compelling and engaging nature makes it a practical way to covey one’s business message to the targeted audience. 

However, there’s more to video production than coming up with a storyline and recording it with your phone camera. Unfortunately, many business owners don’t understand the intricacies of what goes into creating a video and end up with subpar quality content. But by following a few tips and guidelines, you can also make a compelling video and deliver your message accurately.

To set you in the right direction so that you can take your business to the next level by using video content marketing techniques, Islandmoss Productions has listed five tips to help you make an engaging video. 

Tip #1: Know your audience
Before you begin creating a video, take some time to learn more about your audience, what they like to watch, their lifestyle, etc. This will help you understand how to grab your audience’s attention. Then, use this information to tweak your video content accordingly and make a video that has a tremendous impact on your audience.

Tip #2: Use eye-catching visuals
Whether you’re using stills or moving images in your video, striking and distinctive visuals will help your content stand out. Effective visuals, when used correctly, are extremely likely to resonate with the audience over time. 

Tip #3: Deliver your message through storytelling
While you may be tempted to go with the easy product-led approach of advertising, it won’t have much of an impact on the audience. Instead, you could portray your message through storytelling, which will make your content more nuanced and compelling.

Tip #4: Use music to help create emotion
By using the right music to deliver a connection with the viewer, you can hold their attention. This will enable you to tap into their emotions and get the viewer to associate themself with the product. 

Tip #5: Keep it short and simple
When creating video content, you need to pay attention to keeping it short, simple, and straightforward. While it is essential to include facts about your business, make sure it doesn’t cause people to lose interest or miss the point. Appeal to a person’s logic and ethics and focus on making the video interesting.

If you’re looking for a video production company in Ottawa, ON, reach out to Islandmoss Productions. We bring to the table thirty years of experience, maturity, and commitment. We take pride in our ability to bring a refreshing approach to the process of video production and creating content that delivers your message with accuracy. We believe that you deserve the very best, which is why we pay close and personal attention to every task. With us, you can rest assured that your video project will be completed on time and within your budget and as per your expectations. We offer Corporate Video Production, Documentary Production, Music Video Production, and other services to clients across Ottawa, Brockville, Kingston, and Perth.

To learn more about the services we offer, please visit our website by clicking here. To get in touch with us, please click here